Administrator, Strategic Communications, Marketing and Public Affairs
Pamela Riddell, MBA, Administrator, Strategic Communications, Marketing and Public Affairs, began her career at LVHN more than 25 years ago. During her tenure, Riddell has made a significant impact at LVHN by building an extraordinary team.
Riddell is a people-first leader who commits to developing other leaders. With her team, Riddell has transformed LVHN’s web and social media presence, revolutionized internal communications to engage #LVHNProud colleagues, and established high standards for crisis communication. She credits her team as a reason for her success and is proud of all they have accomplished together, especially the health network’s COVID-19 communications effort, which she led.
“It was a remarkable undertaking with communication flowing all day, every day and my team firing on all cylinders,” Riddell says “We established LVHN as the region’s leader in COVID communication, and I believe we saved many lives. Together, we earned national recognition as Content Team of the Year from PR Daily and for Crisis Communication from PR News for our pandemic communication.”
Riddell is also passionate about supporting and mentoring other women. To accomplish this at LVHN, she helped to launch Women in Leadership and Learning (WILL).
“It’s important that women support one another and build each other up,” Riddell says. “WILL connects the women of LVHN and encourages them to reach new heights in their work and life by offering mentoring opportunities, inspirational speakers, panel discussions, networking and more. Our motto: If there’s a WILL, there’s a way!”
Riddell also supports students as a speaker and board member for Penn State Lehigh Valley’s corporate communication program. She encourages students to evaluate their lives and how they can contribute in creative, unique and meaningful ways as communication professionals. One of those ways is a career at LVHN – Riddell’s connection to the program recently led her to hire a former student who is now thriving at LVHN.