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A colonic cleanse, also called colonic irrigation, colonics, or colonic hydrotherapy, is a procedure done to wash the walls of the lower intestinal tract. This service is often marketed as a way to prepare for a colonoscopy, ease constipation and other digestive woes, and detox, or otherwise enhance your wellness or appearance. “But even if a friend swears by it or a commercial makes it sound irresistible, colonic cleansing isn’t something you should do on a whim,” says hematologist oncologist Usman Shah, MD, with LVH Hematology Oncology–1240 Cedar Crest.