Running a successful company and being a married father of four doesn’t leave Dennis Morton time for much else. Then one day, he noticed a Lehigh Valley Health Network (LVHN) advertisement that got him thinking.
“Honestly, I’ve had something of an aversion to checking on my health for a long time,” says Morton, founder and principal at Morton Brown Family Wealth of Allentown. “I do run a lot and watch what I eat so I keep in good shape. But it had probably been five years since I checked on my health at all. I didn’t even have a primary physician. Then I saw the ad on social media somewhere.”
The ad was for LVHN’s Executive Health Program, a comprehensive medical exam and screening program for individuals such as executives and business leaders who are pressed for time. Now in his mid-40s, the ad struck a chord with the always busy Morton.